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Founders New York Live

IDC,U?: pick a vibe, get a date plan. Curated New York venues by budget and neighbourhood.

A founder in New York with a sharp consumer idea. We led product, built the app, API and admin tooling, and the marketing site, and we keep marketing it.

iOS
live, Android ready
NYC
venue coverage
Ongoing
marketing

The problem

Everyone has an opinion on where to go. Nobody wants to decide.

Date-night planning in a city with ten thousand venues. The founder wanted an app that takes a vibe, a budget and a neighbourhood and hands back a plan, with venue quality that could be trusted.

What we built

  • Flutter mobile app: choose a vibe, budget and neighbourhood, get a date plan
  • Node.js API with Prisma and Postgres
  • Separate admin panel for curation
  • Venue data pipeline combining Yelp and Resy ratings
  • Static marketing site and ongoing marketing

Technology

What it runs on.

Flutter Node.js / Express Prisma Postgres Google Maps Admin panel Static marketing site

How we worked

Product led by Growth Pilot, engineered by the team, marketed after launch.

Foundations

Data first

The venue pipeline and data model designed before the app, so recommendations had something solid to stand on.

Build

App, API and admin

Built in blocks, with live reviews on real New York date plans, and an admin panel so curation never needed a developer.

After launch

Run and grow

Marketing site, App Store presence and ongoing marketing, with Android ready when the founder wants it.

Where it is now

Live on the App Store.

iOS live, Android build ready, marketing ongoing.

View on the App Store

Have a consumer idea and need a team to ship it?

Start with a Blueprint: 3 to 5 days, and a plain go or no-go call at the end.

Book a 30-minute call (opens in a new tab)